Consumer durables replacement decision-making : an overview and research agenda
Year of publication: |
2010
|
---|---|
Authors: | Guiltinan, Joseph P. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 2, p. 163-174
|
Subject: | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
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