Progress and challenges in product line pricing
Year of publication: |
2011
|
---|---|
Authors: | Guiltinan, Joseph P. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 5, p. 744-756
|
Subject: | Preismanagement | Pricing strategy | Sortiment | Retail assortment |
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