Consumer e-confusion on the internet
Gianfranco Walsh; Tobias Frenze; V.- W. Mitchell
| Year of publication: |
2004
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|---|---|
| Authors: | Walsh, Gianfranco ; Frenze, Tobias ; Mitchell, Vincent-Wayne |
| Published in: |
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen. - Wiesbaden : Gabler/GWV-Fachverl., ISSN 0254-9697, ZDB-ID 614123-7. - Vol. 21.2004, 4, p. 17-21
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| Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002227344