Consumer preferences for annuity attributes : beyond net present value
Suzanne B. Shu, Robert Zeithammer, and John W. Payne
| Year of publication: |
April 2016
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|---|---|
| Authors: | Shu, Suzanne B. ; Zeithammer, Robert ; Payne, John W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 2, p. 240-262
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| Subject: | financial decision making | annuities | conjoint analysis | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Altersvorsorge | Retirement provision | Private Altersvorsorge | Private retirement provision | Theorie | Theory | Zahlungsbereitschaftsanalyse | Willingness to pay | Dynamische Investitionsrechnung | Dynamic investment appraisal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485322