Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Bridget Satinover Nichols and David W. Schumann
| Year of publication: |
2012
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|---|---|
| Authors: | Nichols, Bridget Satinover ; Schumann, David W. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 4, p. 359-375
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010076441