Consumer product development
Roderick White
| Year of publication: |
1973
|
|---|---|
| Authors: | White, Roderick |
| Publisher: |
London : Longman |
| Subject: | Produktgestaltung | Großbritannien | Produktentwicklung | New product development | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour | Product design | Innovationsmanagement | Innovation management | Innovation |
| Extent: | 267 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-582-45049-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000556940