Consumer psychological reactance to coalition loyalty program : price-consciousness as a moderator
Hsin Hsin Chang, Kit Hong Wong
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Chang, Hsin Hsin ; Wong, Kit Hong |
| Subject: | Coalition loyalty program | Perceived advantage | Perceived complexity | Psychological reactance | Price-consciousness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Koalition | Coalition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-017-0353-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915080