Consumer responses to femvertising : a data-mining case of Dove's "campaign for real beauty" on YouTube
Yang Feng, Huan Chen, Li He
| Year of publication: |
2019
|
|---|---|
| Authors: | Feng, Yang ; Chen, Huan ; Li, He |
| Subject: | Femvertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1602858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201439