Consumer responses to high-technology products : product attributes, cognition, and emotions
Seunghyun Lee; Sejin Ha; Richard Widdows
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Seunghyun ; Ha, Sejin ; Widdows, Richard |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 11, p. 1195-1200
|
| Subject: | Hochtechnologie | High technology | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380537