Consumer's acceptance of high-tech products : the case of RFID credit cards in Taiwan

Yu-qian Zhu; Houn-gee Chen; Kenneth Hsiche Wang

Year of publication:	2014
Authors:	Zhu, Yu-qian ; Chen, Houn-gee ; Wang, Kenneth Hsiche
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 2, p. 143-162
Subject:	radio-frequency identification \| RFID \| perceived risks \| technology readiness \| perceived usefullness \| Taiwan \| Konsumentenverhalten \| Consumer behaviour \| Hochtechnologie \| High technology \| Innovationsakzeptanz \| Innovation adoption \| Kreditkarte \| Credit card \| Innovationsdiffusion \| Innovation diffusion

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