Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Quansheng Wang; Xue Yang; Peijian Song; Choon Ling Sia
| Year of publication: |
2014
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|---|---|
| Authors: | Wang, Quansheng ; Yang, Xue ; Song, Peijian ; Sia, Choon Ling |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 4, p. 339-358
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| Subject: | Multichannel and multistage shopping | Consumer segmentation | Perceived channel value | Latent class MNL approach | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Marktsegmentierung | Market segmentation | Theorie | Theory | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010476759