Consumer segmentation based on usage of sales channels in the German wine market
Gergely Szolnoki; Dieter Hoffmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Szolnoki, Gergely ; Hoffmann, Dieter |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 1, p. 27-44
|
| Subject: | Consumer behaviour | Germany | Segmentation | Survey research | Sales channels | Deutschland | Konsumentenverhalten | Vertriebsweg | Distribution channel | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339770