Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Denitsa Dineva, Jan Breitsohl, Holger Roschk and Masoumeh Hosseinpour
| Year of publication: |
2023
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|---|---|
| Authors: | Dineva, Denitsa ; Breitsohl, Jan ; Roschk, Holger ; Hosseinpour, Masoumeh |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 1112-1133
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| Subject: | Conflict management | Consumer conflict antecedents | Global pandemic | International marketing digitalization | Service recovery | Social media | Coronavirus | Internationales Marketing | International marketing | Social Web | Social web | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Markenführung | Brand management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470109