Consumers' identification of corporate social responsibility activity in Taiwan : does it matter for emotional dimension and purchase intention?
Wenchang Fang, Tuan-Hoon Koh, and Chun-Shuo Chen
| Year of publication: |
2017
|
|---|---|
| Authors: | Fang, Wenchang ; Koh, Tuan-Hoon ; Chen, Chun-Shuo |
| Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 22.2017, 2, p. 111-124
|
| Subject: | brand attachment | brand image | consumer identification | corporate socialresponsibility | emotional attachment | purchase intention | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Taiwan | Emotion | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690732