Content analysis of the level of hegemonic masculine traits in Ghanaian alcohol advertisements
Henry Kojo Bonsu-Owu and David Roca
| Year of publication: |
2024
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|---|---|
| Authors: | Bonsu-Owu, Henry Kojo ; Roca, David |
| Published in: |
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-44713-7. - 2024, p. 113-120
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| Subject: | Werbung | Advertising | Ghana | Alkoholkonsum | Alcohol consumption | Bibliometrie | Bibliometrics | Alkoholisches Getränk | Alcoholic beverage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-44713-7_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064312