Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
| Year of publication: |
2009
|
|---|---|
| Authors: | Valenzuela, Ana ; Dhar, Ravi ; Zettelmeyer, Florian |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 6 (1.12.), p. 754-764
|