The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Ana Valenzuela; Ravi Dhar and Florian Zettelmeyer
| Year of publication: |
2004
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|---|---|
| Authors: | Valenzuela, Ana ; Dhar, Ravi ; Zettelmeyer, Florian |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 2, p. 97-102
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| Extent: | graph. Darst |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893413