Contrast and assimilation effects of processing fluency
Hao Shen; Yuwei Jiang; Rashmi Adaval
| Year of publication: |
2009
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|---|---|
| Authors: | Shen, Hao ; Jiang, Yuwei ; Adaval, Rashmi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 5, p. 876-889
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| Subject: | Informationsverhalten | Information behaviour | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945195