COO vs ROO : importance of the origin in customer preferences towards financial entities
José Manuel García-Gallego and Antonio Chamorro Mera
| Year of publication: |
2017
|
|---|---|
| Authors: | García-Gallego, José Manuel ; Chamorro Mera, Antonio |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 206-223
|
| Subject: | Financial sector | Country-of-origin | Preferences | Conjoint analysis | Region-of-origin | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Finanzsektor | Herkunftsbezeichnung | Designation of origin | Präferenztheorie | Theory of preferences | Finanzmarkt | Financial market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673998