Corporate volunteering programs and conumer perceptions : a information processing perspective
Anna S. Mattila
| Year of publication: |
2013
|
|---|---|
| Authors: | Mattila, Anna S. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 7, p. 572-578
|
| Subject: | Consumer behavior | Corporate social responsibility | Loyalty | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Ehrenamtliche Arbeit | Voluntary work | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231168