Cosmopolitanism and the mediating effect of country image on consumers' ourchase, visit and investment intentions
Ana Sousa, Helena Nobre, Minoo Farhangmehr
| Year of publication: |
2019
|
|---|---|
| Authors: | Sousa, Ana ; Nobre, Helena ; Farhangmehr, Minoo |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 6.2019, 4, p. 159-170
|
| Subject: | Country Image | Cosmopolitanism | Consumer Ethnocentrism | Materialism | International marketing | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2019.vol6.no4.159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012428177