Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Ana Sousa, Helena Nobre, Minoo Farhangmehr
| Year of publication: |
2018
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|---|---|
| Authors: | Sousa, Ana ; Nobre, Helena ; Farhangmehr, Minoo |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 20.2018, 2, p. 139-151
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| Subject: | country image | domestic products/brands | country familiarity | country-of-origin | COO | ethnocentrism | brand internationalisation | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Nationalkultur | National culture | Markenartikel | Brand | Internationales Marketing | International marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011929630