Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Hassan Benchekroun; Guiomar Martín-Herrán; Sihem Taboubi
| Year of publication: |
2009
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|---|---|
| Authors: | Benchekroun, Hassan ; Martín Herrán, Guiomar ; Taboubi, Sihem |
| Published in: |
Journal of economic dynamics & control. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1889, ZDB-ID 717409-3. - Vol. 33.2009, 9, p. 1699-1718
|
| Subject: | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Betriebsform | Retail format | Spieltheorie | Game theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875355