Shelf-space allocation and advertising decisions in the marketing channel : a differential game approach
Guiomar Martín-Herrán ; Sihem Taboubi
| Year of publication: |
2005
|
|---|---|
| Authors: | Martín Herrán, Guiomar ; Taboubi, Sihem |
| Published in: |
International game theory review. - [River Edge], NJ [u.a.] : World Scientific, ISSN 0219-1989, ZDB-ID 1500913-0. - Vol. 7.2005, 3, p. 313-330
|
| Subject: | Ladengestaltung | Store design | Werbung | Advertising | Vertriebsweg | Distribution channel | Spieltheorie | Game theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003192678