Counterfeit proneness : conceptualisation and scale development
Piyush Sharma; Ricky Y. K. Chan
| Year of publication: |
2011
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|---|---|
| Authors: | Sharma, Piyush ; Chan, Ricky Y. K. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 5/6, p. 602-626
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| Subject: | Produktpiraterie | Product counterfeiting | Wachstumsbranche | Growth industries | Konsumentenverhalten | Consumer behaviour | Verantwortung | Responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159898