Cracking the code : leveraging consumer psychology to drive profitability

Steven S. Posavac, ed.

Year of publication:	c 2012
Other Persons:	Posavac, Steven S. (ed.)
Publisher:	Armonk, NY [u.a.] : M.E. Sharpe
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research \| Verbraucherverhalten \| Marketing
Description of contents:	Table of Contents [swbplus.bsz-bw.de]
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

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