Create customers before you create products
Peter White
| Year of publication: |
2008
|
|---|---|
| Authors: | White, Peter |
| Published in: |
The innovation handbook : how to develop, manage and protect your most profitable ideas. - London [u.a.] : Kogan Page, ISBN 0-7494-5318-4. - 2008, p. 270-272
|
| Subject: | Innovation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737192