Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
by Uwe Messer, Steffen Wölfl, and Jasmin Feste
| Year of publication: |
2019
|
|---|---|
| Authors: | Messer, Uwe ; Wölfl, Steffen ; Feste, Jasmin |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 41.2019, 2, p. 37-47
|
| Subject: | Anthropomorphism | Face Ratio | Face Perception | Brand Spokesperson | Mascot | Trust | Stereotypes | Vertrauen | Confidence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2019-2-37 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003366