Creating customer value from data : foundations and archetypes of analytics-based services
Year of publication: |
2022
|
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Authors: | Hunke, Fabian ; Heinz, Daniel ; Satzger, Gerhard |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 2, p. 503-521
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Subject: | Analytics-based services | Archetypes | Cluster analysis | Service portfolio | Kundenwert | Customer value | Clusteranalyse | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation |
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