Creating customer value from data : foundations and archetypes of analytics-based services
Fabian Hunke, Daniel Heinz, Gerhard Satzger
| Year of publication: |
2022
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|---|---|
| Authors: | Hunke, Fabian ; Heinz, Daniel ; Satzger, Gerhard |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 2, p. 503-521
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| Subject: | Analytics-based services | Archetypes | Cluster analysis | Service portfolio | Kundenwert | Customer value | Clusteranalyse | Dienstleistungssektor | Service industry | Dienstleistung | Services |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-021-00506-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399550