Creating & delivering your value proposition : managing customer experience for profit
Cindy Barnes, Helen Blake, David Pinder
| Alternative title: | Creating and delivering your value proposition |
|---|---|
| Year of publication: |
c 2009 ; 1. publ.
|
| Authors: | Barnes, Cindy ; Blake, Helen ; Pinder, David |
| Publisher: |
London : Kogan Page |
| Subject: | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Kundenwert | Customer value | Strategisches Management | Strategic management | Marketing | Nutzen | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVI, 213 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | "Reprinted 2010, 2011, 2012" 0912 |
| ISBN: | 978-0-7494-5512-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003840801