Creating discursive channels : generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Matteo Montecchi, Francesca Bonetti, Kirk Plangger and Hope Jensen Schau
| Year of publication: |
2022
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|---|---|
| Authors: | Montecchi, Matteo ; Bonetti, Francesca ; Plangger, Kirk ; Schau, Hope Jensen |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 9, p. 2515-2532
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| Subject: | Discursive channels | Impact outcomes | Knowledge-exchange intervention | Retail technology | Sales capabilities | Solution selling | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Verkauf | Selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0159 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457367