Creating effective customer solutions : a global perspective

Alina Neamtu (Idorasi), Stelian Stancu, Gheorghe Hurduzeu

Year of publication:	2020
Authors:	Neamtu, Alina ; Stancu, Stelian ; Hurduzeu, Gheorghe
Published in:	The Romanian economic journal : REJ. - Bucuresti : [Verlag nicht ermittelbar], ISSN 2286-2056, ZDB-ID 2496085-8. - Vol. 23.2020, 75, p. 38-69
Subject:	customer solutions \| value co-creation \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Kundenwert \| Customer value \| Betriebliche Wertschöpfung \| Value creation \| Lieferantenmanagement \| Supplier relationship management \| Leistungsbündel \| Bundling strategy

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