Creativity in marketing : examining the intellectual structure using scientometric analysis and topic modeling
Kallol Das, Jayesh D. Patel, Anuj Sharma, Yupal Shukla
| Year of publication: |
2023
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|---|---|
| Authors: | Das, Kallol ; Patel, Jayesh D. ; Sharma, Anuj ; Shukla, Yupal |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-21
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| Subject: | Creativity | Marketing | Scientometric Analysis | Topic Modeling | Kreativität | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468821