CRM at the speed of light : capturing and keeping customers in Internet real time
Paul Greenberg
| Year of publication: |
2002 ; 2. ed.
|
|---|---|
| Authors: | Greenberg, Paul |
| Publisher: |
Berkeley, Calif. [u.a.] : McGraw-Hill/Osborne |
| Subject: | Electronic Commerce | Internet | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 480 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-222416-9 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004756277