CRM in financial services : a practical guide to making customer relationship management work
Bryan Foss and Merlin Stone
| Year of publication: |
2002
|
|---|---|
| Authors: | Foss, Bryan ; Stone, Merlin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 700 S graph. Darst 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3696-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001643661