Cross-channel free-riding consumer behavior in a multichannel environment : an investigation of shopping motives, sociodemographics and product categories
Sandrine Heitz-Spahn
| Year of publication: |
2013
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|---|---|
| Authors: | Heitz-Spahn, Sandrine |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 6, p. 570-578
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| Subject: | Cross-channel consumer behavior | Multichannel retailing | Free-riding | Shopping motives | Cross-channel free-riding | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Trittbrettfahrerverhalten | Free rider problem | Einzelhandel | Retail trade | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128301