Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Joon Sung Lee, Dae Hee Kwak, Richard P. Bagozzi
| Year of publication: |
2021
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|---|---|
| Authors: | Lee, Joon Sung ; Kwak, Dae Hee ; Bagozzi, Richard P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 906-917
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| Subject: | Celebrity endorsement | Consumer behavior | Moral reasoning | Motivated cultural cognition | Transgression | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Celebrity-Werbung | Ethik | Ethics | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581673