Cultural differences in processing online customer reviews : holistic versus analytic thinkers
Benedikt M. Brand, Cristopher Siegfried Kopplin, Theresa Maria Rausch
| Year of publication: |
2022
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|---|---|
| Authors: | Brand, Benedikt ; Kopplin, Cristopher Siegfried ; Rausch, Theresa |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1039-1060
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| Subject: | Elaboration Likelihood Model | Intercultural comparison | Online customer reviews | Socio-Cognitive Systems Theory | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kulturelle Identität | Cultural identity | Electronic Commerce | E-commerce | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Systemtheorie | Systems theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00543-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013463334