Culturally customizing websites for US Hispanic online consumers
Nitish Singh; Daniel W. Baack; Arun Pereira; Donald Baack
| Year of publication: |
2008
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|---|---|
| Authors: | Singh, Nitish ; Baack, Daniel W. ; Pereira, Arun ; Baack, Donald |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 2, p. 224-234
|
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Website | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003742666