Curvilinear effects of User-Generated Content on hotels' market share : a dynamic panel-data analysis
Year of publication: |
2013
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Authors: | Duverger, Philippe |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 4, p. 465-478
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Subject: | User-Generated Content | ratings and reviews | WOM | trust | market share | dynamic model | Marktanteil | Market share | Social Web | Social web | Theorie | Theory | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Kundenintegration | Customer integration |
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