Customer acquisition and customer value
vorgelegt von Heike Maria Wolters, M.Sc.
| Year of publication: |
2016
|
|---|---|
| Authors: | Wolters, Heike Maria |
| Publisher: |
Hamburg |
| Subject: | Kundengewinnung | Customer acquisition | Kundenwert | Customer value |
| Extent: | 2 Mikrofiches (III, 109 Blätter) Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mikroform ; Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Hamburg, 2016 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792344