Customer analysis for lube oil marketing strategies : a data mining approach

Quan Chen, Ling-Ling Zhang, Jun Li, Li Wang and Yong Shi

Year of publication:	2012
Authors:	Chen, Quan ; Zhang, Ling Ling ; Li, Jun ; Wang, Li ; Shi, Yong
Published in:	China's reality and global vision : management research and development in China. - Singapore [u.a.] : World Scientific, ISBN 981-4287-90-3. - 2012, p. 269-285
Subject:	Technisches Fett \| Technical fats \| Marketingmanagement \| Marketing management \| Marktsegmentierung \| Market segmentation \| Data Mining \| Data mining \| China

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