Customer churn prediction for commercial banks using customer-value-weighted machine learning models
Zongxiao Wu and Zhiyong Li
| Year of publication: |
2021
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|---|---|
| Authors: | Wu, Zongxiao ; Li, Zhiyong |
| Published in: |
The journal of credit risk : published quarterly by Incisive Media. - London : Infopro Digital, ISSN 1744-6619, ZDB-ID 2170422-3. - Vol. 17.2021, 4, p. 15-42
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| Subject: | churn prediction | improved recenc-frequency-monetary value (RFM) model | customer value | H-measure | misclassification costs | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Bank | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21314/JCR.2021.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185682