Customer cognitive appraisals of differential and dynamic pricing

by Silke Bambauer-Sachse and Ashley Young

Year of publication:	2022
Authors:	Bambauer-Sachse, Silke ; Young, Ashley
Published in:	Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 4, p. 3-12
Subject:	Dynamic Pricing \| Differential Pricing \| Price Complexity \| Customer Exploitation \| Word-of-Mouth \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Preisdifferenzierung \| Price discrimination \| Virales Marketing \| Viral marketing

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