Customer engagement and its outcomes : the cross-level effect of service environment and brand equity

Juanjuan Ou, IpKin Anthony Wong, Catherine Prentice, Matthew Tingchi Liu

Year of publication:	2020
Authors:	Ou, Juanjuan ; Wong, IpKin Anthony ; Prentice, Catherine ; Liu, Matthew Tingchi
Subject:	customer engagement \| impulsive behavior \| loyalty \| service environment \| brand equity \| casino \| Beziehungsmarketing \| Relationship marketing \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistungsqualität \| Service quality \| Glücksspiel \| Gambling \| Kundenzufriedenheit \| Customer satisfaction \| Markenführung \| Brand management

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