Customer engagement and loyalty : a comparative study between service contexts

Teresa Fernandes and Fabia Esteves

Year of publication:	April-June 2016
Authors:	Fernandes, Teresa ; Esteves, Fabia
Published in:	Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 2, p. 125-139
Subject:	Customer engagement \| customer loyalty \| propensity to engage \| services \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistungsqualität \| Service quality \| Kundenintegration \| Customer integration \| Kundenbindung \| Customer retention \| Kundenzufriedenheit \| Customer satisfaction

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