Customer engagement with digitalized interactive platforms in retailing

Sanjit K. Roy, Gaganpreet Singh, Saalem Sadeque, Paul Harrigan, Kristof Coussement

Year of publication:	2023
Authors:	Roy, Sanjit ; Gaganpreet Singh ; Sadeque, Saalem ; Harrigan, Paul ; Coussement, Kristof
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
Subject:	Customer engagement \| Digitalized interactive platform \| Self-determination theory \| SEM-ANN \| Service dominant logic \| Subjective well-being \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Digitale Plattform \| Digital platform \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Einzelhandel \| Retail trade \| Social Web \| Social web

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