Customer equity drivers and repurchase intent among B2B customers : the moderating role of perceived switching cost

Vibhava Srivastava, Deva Rangarajan and Vishag Badrinarayanan

Year of publication:	2024
Authors:	Srivastava, Vibhava ; Rangarajan, Deva ; Badrinarayanan, Vishag
Subject:	Brand equity \| Relationship equity \| Repurchase intent and perceived switching cost \| Value equity \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenwert \| Customer value \| Markenimage \| Brand image \| Wechselverhalten \| Switching behaviour \| Kundenzufriedenheit \| Customer satisfaction \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-02-2023-0084 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015080915

A service of the