Customer Experience bei Online Portalen : Erkenntnisse und Beispiele aus der Energieversorgerbranche
Year of publication: |
2012
|
---|---|
Authors: | Demmelmair, Marcus F. ; Most, Fabian ; Bartsch, Silke |
Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 445-467
|
Subject: | Event-Marketing | Event marketing | Dienstleistungsmarketing | Services marketing | Digitale Plattform | Digital platform | Selbstbedienung | Self-service |
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