Customer experience in fashion retailing : merging theory and practice

edited by Bethan Alexander

Part 1: Theoretical perspectives on retail customer experience.Chapter 1: Customer experience evolution in a fashion retail context: From mono- to omnichannel.Chapter 2: (Re)envisioned future retail customer experience.Part 2: Practitioner perspectives on retail customer experience.Chapter 3: Placing people at the heart of customer experience journeys.Chapter 4: Designing harmonised customer experiences for brand environments.Chapter 5: Creating visceral and human-centric customer experiences.Part 3: Retailer perspective on retail customer experience: Global case studies showcasing customer experience excellence.Chapter 6: Phygital customer experiences.Chapter 7: Sustainable customer experiences.Chapter 8: Visceral customer experiences.

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Year of publication:	2024
Other Persons:	Alexander, Bethan (ed.)
Publisher:	London : Routledge
Subject:	Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Multikanalvertrieb \| Multichannel strategy \| Ladengestaltung \| Store design \| Textilhandel \| Textile distribution